Review of Consumer Behavior towards Organic Food Products in Bangalore City
DOI:
https://doi.org/10.21095/ajmr/2016/v9/i1/103775Abstract
This paper intends to research the measurements important to customers in India connected with their pre purchase evaluation of organic food products. Information was gathered in Bangalore City at various Organic food stores located across city. A Total of hundred and sixty paper-based responses were received. The results of this study uncovered that Indian customers' buying behavior towards organic food product is affected by the factors like: Organic product related, Certification&other regulatory factors, and their attitude (variety seeking and self-indulgence). Further, these factors had an direct&indirect effect on the while they search, purchase&consume organic food products.References
Chen, M-F 2007, 'Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits', Food Quality & Preference, vol. 18, no., pp. 1008-1021.
Drichoutis, AC, Lazaridis, P &NaygaJr;, RM 2007, 'An assessment of product class involvement in food-purchasing behavior', European Journal of Marketing, vol. 41, no., pp. 888-914.
Ennis, S 2007, 'Competition and regulation in agriculture: background note ', OECD Journal of Competition Law and Policy, vol. 9, no. 2, p. 93.
Fotopoulos, C. and Krystallis, A. (2002), “Purchasing motives and profile of Greek organic consumer: a countrywide surveyâ€, British Food Journal, Vol. 104 No. 9, pp. 730-64.
Gil, J. M., Gracia, A. and Sanchez, M. (2000) Market segmentation and willingness to pay for organic products in Spain, International Food and Agribusiness Management Review, 3: pp 207-226.
Honkanen, P, Verplanken, B & Olsen, SO 2006, 'Ethical values and motives driving organic food choice', Journal of Consumer Behaviour, vol. 5, no. 5, pp. 420-430.
Hutchins, R.K. and Greenhalgh, L.A. (1997), “Organic confusion: sustaining competitive advantageâ€, British Food Journal, Vol. 99 No. 9, pp. 336-8.
Kline, RB 2010, Principles and practice of structural equation modeling, 3 edn., Guilford Press, New York.
Krystallis, A. and Chryssohoidis, G. (2005), “Consumers’ willingness to pay for organic food factors that affect it and variation per organic product typeâ€, British Food Journal, Vol. 107 No. 5, pp. 320-43..
Larue, B., West, G., Gendron, C. and Lambert, R. (2004), “Consumer response to functional foods produced by conventional, organic, or genetic manipulationâ€, Agribusiness, Vol. 20 No. 2, pp. 155-66. No. 1, pp. 45-62. No. 5, pp. 392-409.
McDonald, P 2001, The organic food market in Europe: An overview of Europe's fastest growing niche food market, Queensland Government Trade & Investment Office Europe.
SomnathChakrabarti, (2010),"Factors influencing organic food purchase in India – expert survey insights", British Food Journal, Vol. 112 Iss 8 pp. 902–915.
Squires, L., Juric, B. and Cornwell, T.B. (2001), “Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumersâ€, Journal of Consumer Marketing, Vol. 18
Verdurme, A., Gellynck, X. and Viaene, J. (2002), “Are organic food consumers opposed to GM food consumers?â€, British Food Journal, Vol. 104 No. 8, pp. 610-23.
Wier, M. and Calverly, C. (2002), “Market potential for organic foods in Europeâ€, British Food Journal, Vol. 104
Worner, F. and Meier-Ploeger, A. (1999), “What the consumer saysâ€, Ecology and Farming,Vol. 20, January-April, pp. 14-15.