The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart

Authors

  •   Radhika Arora CMS - Presidency College Kempapura, Bangalore - 560024

DOI:

https://doi.org/10.21095/ajmr/2017/v10/i2/141452

Abstract

No Abstract.

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Published

2017-09-18

How to Cite

Arora, R. (2017). The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart. Adarsh Journal of Management Research, 10(2), 1–13. https://doi.org/10.21095/ajmr/2017/v10/i2/141452

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