The economic boom in India has boon to many in terms of increased job and business prospects. The past decade has witnessed changes in consumer lifestyle and has influenced many activities, including investment activity. People used to invest savings in various avenues. There are considerable variations in the availability of investment avenues in pre-liberalization and post-liberalization period. Even changes in demographic profile of India substantiate these changes in investment avenues, their growth and a spurt in the new avenues. This article tries to study the relationship between demographic profiles and investment choice of the investors.
Amutha, . (2014). The Effect of Demographics on Investment Choice among Investors. Adarsh Journal of Management Research, 7(1), 7–19. https://doi.org/10.21095/ajmr/2014/v7/i1/88223