Volume 2, Issue 2, September 2009

Published: 2016-02-24

Message from the Editor

  • Message from the Editor

      Anitha Ramachander
    1-1
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88357

Test of Reality

  • Performance Evaluation of Selected Growth Oriented Mutual Funds

      Sathya Swaroop Debasish, Nikhil Chandra Shil
    1-10
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88359

  • Customer Preferences towards Life Insurance as a Saving Alternative

      Sanjay Manocha
    11-23
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88360

  • The Impact of Code-Switching and Code Mixing in Advertising

      Sumitra Biswal
    24-34
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88362

  • Strategic SCM through Information Technology to Encounter Recession-an Empirical Study Based on Selected Firms in Bangalore City

      Cynthia Menezes Prabhu
    35-40
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88365

  • Investment Analysis with Respect to Midcap Funds

      R. Venkataraman
    41-45
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88370

Content Analysis

  • Micro-Finance Programmes : Growth, Issues and Challenges

      Saurabh Kumar
    46-54
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88383

  • Aging Work Force - the HR Perspective

      Manisha Sharma
    55-62
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88384

A Case Study

  • The Rise and Fall of Subhiksha...?

      S. Ravindra Babu
    63-70
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88388

Book Review

  • A Better India, A Better World

      N. R. Narayana Murthy
    71-78
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88390

  • Buy-Ology

      Sumangala Talur
    79-80
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    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88398