About the Journal

Editor : Dr. R Venkataraman
Online ISSN : 2582-0923
Print ISSN : 0974-7028
Frequency : Bi-Annual
Publisher : Adarsh Vidya Sangh

Adarsh Institute of Management and Information Technology is one of the premier management institutions in Bangalore. It is the business and IT education service provider of Adarsh Vidya Sangh, founded to groom and develop efficient managers and business leaders in an integrated learning environment of research, consultancy, training and development.

In the pursuit of bringing ideas for management practitioners beyond their typical boundaries and academic excellence, AIMIT has been publishing a journal-Adarsh Journal of Management Research (Print ISSN 0974-7028 and Online ISSN 2582-0923).

I request you to contribute your research paper(s)/article(s)/case studies/Book Reviews/Bibliography, etc in the areas of Management (Marketing, International Business, Human Resource, Finance and Production/Operation) and Information Technology for our refereed journal.

I firmly believe that your contribution will enrich the academic and intellectual content of the journal along with opening up of new vistas of research.

Looking forward to your valuable contributions

Current Issue

Volume 16, Issue 1, June 2024
Published: 2024-08-12

From the Editor's Desk

  • From the Editor’s Desk

      R. Venkataraman
    iii-iii
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173222

Articles

  • Customs Clearance Efficiency in Freight Forwarding Process

      Anees Fathima M I, Muksheeth Hasim A Z
    1-10
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173221
  • The Role of Hospital Public Relations Strategies on Patient’s Buying Behaviour: The Mediating Role of Community Awareness

      Shailesh Goyal, Ashish Rami, Maulik Pathak
    11-27
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173223
  • Digital Marketing Strategies: A Case Study on Meesho

      Archana. K, S. Vennilaa Shree
    28-36
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173224
  • Brand Patanjali: A Case Study on Growth Strategies and Controversy Against Patanjali

      Archana Lahoti
    37-44
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173225
  • Toxic Workplace Environment Affects Employee Mental Health

      Vaishnavi Sahu, Payal Bhansali
    45-52
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173226
  • Mergers and Acquisitions with Reference to Banking Sector: A Review of Literature

      Srishti Arora
    53-59
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173227
  • Impact of Adolescents' Emotional Intelligence on Their Resilience in Working Families

      Shailendra R. Patil, Vinay R. Patil, Amol S Ganpate, Ashwini S Patil
    60-66
    DOI: https://doi.org/10.21095/ajmr/2024/v16/i1/173228
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