A Conceptual Study on the Barriers to Adaption of Green Buildings in India


  •   Kranti Chintakunta School of Management Studies, University of Hyderabad, Hyderabad




Green Buildings, Marketing Green Buildings, Green Building Adoption.


Purpose of the study: The purpose of the study is to explore the interplay of barriers of green buildings and their effect on adoption intention of green buildings in India.

Design/Methodology: This is a conceptual paper written through review of literature in this area and expert opinion.

Findings: The present barriers to adaption of green buildings in the perspective of builders who are the immediate adaptors of green buildings are listed out and a conceptual framework is proposed.

Limitations: The framework proposed in this paper needs to be empirically validated.




How to Cite

Chintakunta, K. (2016). A Conceptual Study on the Barriers to Adaption of Green Buildings in India. Adarsh Journal of Management Research, 9(2), 19–26. https://doi.org/10.21095/ajmr/2016/v9/i2/108457


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