Talent Acquisition: A Case of Innovation and Change in Campus Hiring


  •   M. Nirmala Canara Bank School of Management Studies, Bangalore University, Central College Campus, Bangalore
  •   A. M. Uma Devi Canara Bank School of Management Studies, Bangalore University, Central College Campus, Bangalore




This is an experimental study based on Campus Recruitment program by various participating companies. The author identifies the challenges faced by companies participating in the campus recruitments and further proposes a new innovative enriched engagement model for campus hiring that addresses these issues. The response of the companies to adopt the new model has been evaluated against factors of innovation and Change Management.

This enriched engagement model enables the students to develop, sharpen and have a deeper understanding of the company, job role, placement process, and enhance their skills necessary for the job, be it problem-solving, reasoning and communication abilities.

Through this study campus recruitment policy makers in Indian and Foreign companies' would be more efficient in their attempt to explain, predict and account for factors that impede or facilitate the implementation of the newly proposed enriched engagement campus recruitment model across the country's placement ecosystem.

This study aims at identifying the divide between Indian and Foreign companies in their approach towards Innovation and Change Management which is evaluated by their response towards adopting the new model.




How to Cite

Nirmala, M., & Uma Devi, A. M. (2016). Talent Acquisition: A Case of Innovation and Change in Campus Hiring. Adarsh Journal of Management Research, 9(2), 59–66. https://doi.org/10.21095/ajmr/2016/v9/i2/108462


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