"Impact of Relationship Quality on Firm's Export Profitability:A Study of SMEs in Gujarat"

Shivangi Singh; Pawan Kumar Chugan

doi:10.21095/ajmr/2013/v6/i2/88260

Authors

Shivangi Singh Institute of Management, Nirma University, Ahmedabad
Pawan Kumar Chugan Institute of Management, Nirma University, Ahmedabad

DOI:

https://doi.org/10.21095/ajmr/2013/v6/i2/88260

Keywords:

Export Profitability, Relationship Quality, Relational Dimensions, Small and Medium Sized Firms.

Abstract

The appearance of relationship quality paradigm in the field of international business has resulted in growing need to manage, develop and evaluate relationships amongst the exporters and importers besides influencing the profitability of the firm in the long-run. In the same light, the current study attempts to empirically examine the impact of relationship quality on firm's export profitability and increase the exporting firms understanding about the concept's utility in handling foreign market operations. Drawing data from small and medium sized exporting firms operational in Gujarat, the study reveals that relational dimensions of information sharing, longterm orientation and satisfaction with the relationship are statistically significant in impacting the firm's export profitability.