Pattern of Retail Marketing


  •   B. Charwak School of Management Studies, Jawaharlal Nehru Technological University, Kakinada



Organized Retailing, Smaller Cities, Buying Behaviour, Customer Satisfaction.


This paper attempts to present the retail trends in India's economic growth which has accelerated significantly over the past two decades and so, too, has the spending power of its citizens. Real average household disposable income has roughly doubled since 1985. With rising incomes, household consumption has soared and a new Indian middle class has emerged. The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his/her needs than ever before. Consumers now value convenience and choice at par with getting value for their hardearned money. Retailing is the world's largest private industry with total sales of $6.6 trillion. In India, the industry is large, accounting for around 10% of GDP which is the second largest after agriculture. India has one of the highest densities of retail outlets in the entire world. This paper used spss statistical tools to analysis and reviles the data.




How to Cite

Charwak, B. (2013). Pattern of Retail Marketing. Adarsh Journal of Management Research, 6(2), 25–28.