Retail Gold Industry - Glittering Future


  •   Geevaratna MBA, MS (Psychology), M.Phil. (Ph.D), M.S. Ramaiah College of Arts, Commerce and Science, Bangalore



Au, Atomic number 79, An object of worship, Gold. Gold is forever beautiful, useful, and never wears out. Gold has a universal appeal and is worshipped in all climates, without a single temple, and by all classes, without a single hypocrite. The reason may be it is the only metal that combines lustrous beauty, easy workability, rarity and virtual indestructibility. No other commodity enjoys as much universal acceptability and marketability as gold. Gold has always been considered a sacred item by Hindus and is a must for religious functions. Jewellery industry is one such area which lags behind and not being marketing savvy. There is lack of marketing activities from jewellery companies. The gold jewellers in India operate within more rigidly defined parameters both in terms of product sourcing and sales. Today all that has changed. Afar more aggressive, but a well-defined, strategic marketing policy for creating brand awareness is the need of the hour.The Indian jewellery consumer is getting more&more trend conscious. This paper attempts to analyze growth and the changing trends of gold industry in future.




How to Cite

Geevaratna, . (2010). Retail Gold Industry - Glittering Future. Adarsh Journal of Management Research, 3(1), 25–34.