Volume 13, Issue 1, September 2021

Published: 2022-01-28

From the Editor's Desk

From the Editor's Desk

R. Venkataraman

iii-iii
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167767

Articles

Pricing Strategies: Strategic Tool to Sustain in Competitive Market

Archana Lahoti

1-8
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167768
A Study on Preceding Circumstances and Logic Results of Employee Morale and Engagement Among The Service Sectors With Special Reference to Kolkata City

I. Azma

9-22
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167770
Artificial Intelligence and Conversation Commerce: A Review on Chatbot Technology and Its Impact During COVID 19 on Online Retailing

Radhika Pillarisetty

23-29
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167771
A Study About Job Stress And Job Satisfaction Faced By IT Employees In Their Workplace (with Special Reference To Coimbatore City)A Study About Job Stress And Job Satisfaction Faced By IT Employees In Their Workplace (With Special Reference to Coimbatore City)

A. Vini Infanta, G. Nagarajan

30-35
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167773
Stress Among Sports Team Captains at University Level in Tamil Nadu

T. Frank Sunil Justus, George Abraham

36-46
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167774
Algorithmic Trading - An Elixir for The Busy Trader?

Chaya Bagrecha, Sagara R. M., Pranit Oswal

47-50
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167775

Book Review

Drive To Thrive: What it Takes to Become an Inspirational Manager - Sharad Bajaj Thrive

Rashmi N.

51-51
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DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167776