The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart


  •   Radhika Arora CMS - Presidency College Kempapura, Bangalore - 560024



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How to Cite

Arora, R. (2017). The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart. Adarsh Journal of Management Research, 10(2), 1–13.


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