Expediting the Adoption Process for Hi-Tech Telecommunication Products

Abstract

In order to survive competition innovation has been considered to be the key. Hence manufacturers of hi-tech products in the telecommunication industry have invested their attention to path breaking innovations. It has been a trend that before the innovations have penetrated the market a new one is out for release. The concern for most marketers has been to identify the hurdles in the smooth adoption of technology with the rural-urban divide being a major concern for them. It has been seen that in mobile telecommunication industry there is a lot of competition among the domestic and international players. They have always focused their attention on developing innovative products and services to carve their niche but this has by far led to confusion in the minds of the consumer; hence impeding the adoption process. So companies need to devise appropriate strategies to help consumers become more technology savvy.