Managing Culture Components in International Business

Abstract

International business necessitates businesses to be conversant with the culture of different countries. This can be achieved through cross-cultural training. As part of the UGC funded project "Cross-cultural training as an entry strategy- An empirical study of a few selected Multinational Corporations of Bangalore City", this paper analyses the components of culture that are at play as either blatantly open or unseen, important forces that determine the culture that affects international business.